THE 360 PROJECT
For its 30TH anniversary, ELLE DÉCOR launches its collection with a virtual reality experience.
ELLE DECOR debuted at High Point Market - Largest furnishing industry trade show in the world - the full ELLE DECOR collection with a virtual reality experience allowing visitors to experience the Parisian Lifestyle.
For the first time since the magazine's creation in 1987, ELLE DÉCOR launches a full home décor collection including a wide range of products such as furniture, rugs, textiles (blankets, throws, quilts), pillows, table top, and more. Designed to reflect the brand's Parisian roots, the collection artfully merges the chicness of Paris city life with touches of femininity, modernity and unexpected elements to deliver trend forward looks for a wide range of lifestyles.
"The ELLE brand is focused on the Parisian lifestyle, and a customer who is confident, informed, independent and authentic". said Samantha Scragg, Product Manager ELLE Licensing. "The collections designed in partnership with Surya, Li & Fung, Crest Mills, Home Dynamix, and Jay Companies incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic French style while bringing a modern day twist". Driven by an eclectic spirit and a passion to mix styles, the brand focuses on creating products that are accessible to all while allowing each individual to stand out in a crowd.
ELLE DÉCOR has always been an endless source of ideas and inspiration, always one step ahead of fashion and trends. To launch the collection, the brand used the latest technology available to provide a unique experience. "We wanted to go beyond the classic showroom model and create a positive experience allowing people to feel the brand and the products in a more immersive way" added Eva Platini-Hernandez, Sr. Marketing Manager ELLE Licensing. "It is a complete re-thinking of storytelling and art. Since the Parisian Lifestyle is our DNA, we wanted to introduce the collection in context, inside an authentic Parisian apartment, without having to move from Highpoint".
A Virtual Reality gear will be available in the official ELLE DÉCOR showroom hosted by L&F products and in Surya's showroom from April 22nd to April 26th, 2017.